Top 5 Beauty Retail Apps on iOS in Middle East for Q4 2023

In Q4 2023, the top beauty retail apps in the Middle East on the iOS platform exhibited diverse performance trends. Data from Sensor Tower reveals interesting patterns in weekly downloads and active users for the leading apps in this category.

Nice one | نايس ون saw a significant fluctuation in weekly downloads, starting the quarter with 25K downloads and experiencing a peak of 42K in the week of November 6. The app's weekly active users mirrored this trend, beginning at 111K and reaching 139K in early November before stabilizing around 118K by the end of December.

Golden Scent قولدن سنت had a more variable download pattern, starting at 17K and peaking at 27K in late November. Active users for Golden Scent followed a similar trend, starting at 31K and peaking at 44K during the same period.

Sephora KSA: Beauty, Makeup showed a steady increase in downloads, from 7.4K at the beginning of the quarter to a high of 16K in the week of November 20. Active users for Sephora KSA also increased, starting at 37K and peaking at 47K in early November.

باث&بودي وركس experienced a consistent rise in downloads, reaching a peak of 10K in early December. The app's weekly active users followed a similar trend, starting at 47K and stabilizing around 38K towards the end of the quarter.

Sephora UAE: Beauty,Make up showed steady download numbers, with a notable peak of 11K in the week of November 20. Active users increased from 32K to a peak of 39K in late November before stabilizing around 35K by the end of December.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the beauty retail app market in the Middle East. For more detailed insights and analysis, visit Sensor Tower.